Can I Monetize Gameplay Videos? Read on and learn not only about monetizing gameplay videos on YouTube, but also about monetizing gameplay videos without commentary.
This is a question many gaming video creators have when they decide to create and upload videos to YouTube. Unless a game publisher has explicitly stated that videos featuring their game cannot be monetized, you can upload and monetize videos containing their game.
With this said, be careful not to include sounds or music in your videos that may be copyrighted. Remember, there are multiple ways to monetize videos on YouTube.
While most creators gravitate towards Google AdSense, there are other options including affiliate marketing and sponsorships. Or even worse, none at all? The Creator Insider team recently posted a video about how monetization works, specifically for gaming content. In it, insider Conor Kavanagh shares tips for titles and thumbnails, graphic scenes, reaction videos, and more. Too busy to do either?
We totally understand. Having a shocking title or thumbnail can help you get more views on YouTube. But the method you use to attract viewers is important. If you decide to add adult themes, graphic violence, or profanity to these visual elements, you might earn less ad revenue from your content.
You have to be careful with sexual themes in thumbnails as well. The platform understands that certain games will have violence, and for those, you can get full monetization.
But when you zoom in on those moments to highlight bloody injuries or fatalities, YouTube will limit the video's ads. Furthermore, if a video focuses on violence in a non-educational way, YouTube recommends turning ads off completely. Or you could set up an exclusive Minecraft server just for them. While Patreon is a fantastic way of generating revenue, it requires some significant work on your part. If for example, you set up that private discord server, there's going to be an expectation that you'll spend some time there.
If you want to release your videos early, that's going to need to factor into your workflow every single time you upload a video. If you've set up a Minecraft server for them to play on, it's going to be expected that you actually play on that a Minecraft server with your audience. If crowdfunding sites aren't your cup of tea, there is always the option of putting an affiliate link in the description of your videos.
Lots of different companies out there utilize affiliate programs to help promote their products or services. As a viewer, you may have seen examples on other videos, including the affiliate program that vidIQ run - join that here! However, it does pay to be cautious and not to partner with the first company you find, who's affiliate criteria you happen to meet. Instead, give some real thought, into the types of products or services that you and your audience could benefit from.
Then see if these companies that you already commonly see around or work with, have affiliate programs and reach out to them. After you have ads enabled on your videos, consider these other avenues for making money very carefully. As your channel starts to transition from being just a hobby to becoming an actual business, do your research.
For example, don't just say yes to the first sponsorship deal that's offered to you, just because it sounds super exciting to have a sponsor. Do solid research on any company you consider partnering with, and always read the contracts you're about to sign, carefully. YouTube channels can eventually become a financially successful business venture, but it does take time.
And at the end of the day, don't forget to maintain that respect and trust that you've built with your audience.
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