How can marketing activities be reviewed

Making the time for a marketing strategy review is essential for all businesses big and small. Well, how else are you meant to know if the effort and money you are putting into your marketing is paying off? Dun dun dun…. These areas are your owned media, your earned media and your paid media. No-one can take your owned media away from you, unless of course you forget to pay your web hosting bill! You will also need to include your frequency of publishing blog content or sending email newsletters to make sure you stay on track.

Reviewing your plan can be done as often as you need. We recommend setting regular review sessions that include key decision makers for your company. Here are five steps for successfully reviewing your plan. Review the items in your marketing plan one-by-one and make note of any areas that need to be discussed. Be sure to review the budget , timelines, and milestones or benchmarks that you established to measure success.

Did you meet the benchmarks outlined in your plan? However, if your workload, experience, or task prioritization led to missing the benchmark, consider changing it for something that is more realistic for your business. Correctly pricing and packaging your products and services for your target audience is one of the more powerful marketing activities that you can do. Are your products and services:. Value packaging your services to align with their needs reduces their perceived risk of working with you and makes their purchase decision much easier.

If your marketing tools are inconsistent, you confuse your prospects which reflects poorly on your brand. It is important that your brand be consistent every place your business has a profile so that no matter where someone finds your business, they are left with a compelling, lasting impression. In addition to an inconsistent brand, is your website fresh and does it properly project your expertise?

Without a well developed, quality website, your visibility is compromised. Creating a compelling website and investing in search engine optimization helps you establish a strong web presence. As the hub of your web presence and the central focal point of your inbound marketing strategy , your website is where you can regularly develop and promote relevant, brand-related content that can drive more inbound leads and increase your revenue.

Your simple marketing audit has given you the valuable information you need to adjust your marketing action plan for the next 90 days. Firstly take a look at the financial return. You might measure this by value of sales generated from:. To obtain this level of detail you need to track where your leads have come from during the year. This could be your second marketing measurement. Number of leads generated through each marketing activity as per list in No. Building relationships is important in most businesses and a crucial step to gaining clients.

The results in No. There may be some eye opening facts that come out of this exercise!