We know for a fact that the software business with the lowest visitors in a month had the low traffic for these reasons:. Compare that to the software business with the highest visitors 16, in a month, who can be best classified in this way:. In short, two different companies within one business sector Software but with very different types of businesses.
Again, the types of consultancy offered, and the target markets served, were very different between the consultancies that had the lowest and highest numbers of visitors.
However, there is one general rule that applies to all businesses, regardless of the business sector …. The danger with too much focus on your overall number of website visitors is that you may gloss over the facts that actually matter.
Further down you can see why not all traffic is useful but before that, a few words about low website traffic …. If your website is getting less than visitors per month, then you are very likely to be missing out, while your competitors may be gaining.
Accessibility is not a feature , and making your website convenient to all visitors is not a bonus but a necessity. The report also stated that this number will be equivalent to 3. Click-through rate and bounce rate are metrics that help determine the user experience on your website. Evaluate them together. While a high click-through rate is positive, a high bounce rate is negative.
Click-through rate is the percentage of people who visit your page after it comes up in a search. Bounce rate is the percentage of people who arrive and leave your web page quickly after landing on it.
Once you can evaluate your industry, website, and content strategy, the next step is to set goals and execute them. Setting a realistic and attainable goal is the key to creating the proper marketing strategy for your business. First, define your goal. Analyze your current metrics and that of your competitors.
As previously mentioned, do not analyze these numbers as fact. They are a guide. Now, this can be a goal for the future but not the immediate future. Set goals with a content plan in mind. With this goal in place, you can use it to determine the success of your content strategy.
Monthly search volume MSV is the number of times a specific keyword is entered into a search engine each month. MSV allows you to anticipate the amount of traffic available for a particular keyword term. In conjunction with creating your content strategy, lay out a schedule. How often you update your website is key to attracting more visitors because you increase the number of opportunities to land on your page. At the bare minimum, you want to post new content to your website every week. The amount of content is, of course, dependent on the size of your team and audience.
The more resources you have, the more content you can create. The larger your audience, the more content you should create.
While determining a publishing cadence is necessary, it is equally important to stick to it and remain consistent. The first step to assessing your goals is having a data reporting software set up. Whether or not you met your goal, ask yourself the following questions to review your progress:. Are you ranking for your targeted keywords? If yes, your content strategy is working, and your location in SERPs can lead to further increases in the future.
If not, reassess and adopt new SEO methods for growth. When assessing your performance, it might also be necessary to measure factors out of your control, for example, industry trends. Was there a mutual dip in unique monthly views among you and your competitors? A decrease in MSV for your keywords is out of your control. However, it is your responsibility to pivot and discover what your target audience is searching for.
Go one layer deeper — is it video posts causing a stir and creating a conversation while infographics go largely ignored? Many businesses drive a significant percentage of traffic to their websites via social media, so understanding what types of content your audience is already engaging with is the first step to take a share of that traffic for yourself. There are numerous free tools available that can provide detailed stats on competitor websites, including the number of visitors and the top-ranking keywords that are driving traffic there in the first place.
Add this to the research you completed in steps one to four to evaluate what works in your industry, along with why and how, and you can use this comprehensive picture to boost traffic to your site. Some free tools cap usage after a certain number of searches or include only basic features, with unlimited usages and advanced features available only to customers who upgrade to the paid version. SimilarWeb is a competitor analysis tool that allows users to run reports on any URL.
Enter the name of a competitor in the search bar and SimilarWeb will trawl its huge range of data sources to return information such as its average number of visits, average visit duration how long visitors spend on the site , bounce rate the percentage of users who leave the site without taking an action and more. Use your knowledge from step three to identify why and consider how you can implement similar elements on your own site to improve performance. One of the best features of this tool is the list of similar sites provided in the report.
This can help businesses identify previously unknown competitors that may fulfil a particular niche you missed during your initial competitor research. The free version limits the number of results per metric and the amount of web and mobile traffic. Upgrading to a paid account provides access to unlimited results, more data and a host of advanced features. Use this information to inform your PR outreach activities and social media campaigns — knowing where competitors are earning backlinks from can give you ideas for your own campaign.
Moz is one of the most familiar names in the world of online marketing and SEO. Use the Keyword Explorer tool to identify the top-performing content for target keywords. This can help you to identify competitors and highlight opportunities to outperform them by producing higher-quality content. Google Keyword Planner allows users to monitor how their website is performing for keywords.
Paid tools generally offer much higher-level and more precise data and more advanced features than free tools. Caps on usage are more generous too, which means no running out of search credits halfway through the month or carefully planning out what to search for in advance to avoid hitting the daily cap. Some tools are only accessible via a paid subscription, although many offer a free trial and tiered payment system, allowing businesses to try before they buy and choose a package that best suits their needs and budget.
This tool is designed primarily for web traffic analytics and holds data on over 30 million websites. Reports also include traffic sources, monthly searches, keyword usage, website comparisons and more.
Alexa allows businesses to benchmark their performance against competitors and discover ideas for improving performance. Ahrefs is one of the most established and well-reviewed paid tools for SEO and competitor analysis.
There are several features within Ahrefs, including a competitive analysis that lets you compare up to five domains at once and get a holistic picture of their backlink profiles and growth over time.
Use the Organic Research Report tool to find out which keywords competitors are ranking for in the organic search results.
Ahrefs also shows the search volume of each keyword and the percentage of traffic that clicks on a website from the search. Scroll down, and the report shows some more useful traffic-related stats such as traffic by countries desktop only …. To summarise, SimilarWeb tends to drastically overestimate actual unique visitors and pageviews, according to our testing. All of them were relatively small sites from Flippa.
To prove this, we looked at whether or not SimilarWeb gave estimates for the top sites in the world , according to Ahrefs Rank. SimilarWeb gave estimates for all of them.
This is admittedly rather small. You can see that ahrefs. Because of this, traffic estimates can vary slightly from day to day. This number includes both desktop and mobile traffic. Just paste any subdomain or subfolder e. For example, if you enter ahrefs. If you want to look at the traffic to each page within this folder, use the Top Pages report.
It will show a list of pages sorted by traffic from high to low. But this is global traffic. Click the Organic Search tab on the Overview report, and you will see traffic broken down by countries. This shows daily organic traffic estimates for as far back as mid Just roll over the graph to see estimated traffic stats for any date over the years. This database is updated monthly, including the search volume estimates check out a few fun search stats from last month here.
You can learn more about exactly how we calculate this number here.
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