The additional exams allot only 70 questions with 90 minutes to complete the examination. But relying on this method will not serve you well for multiple reasons. First off, you likely will not pass due to the time restrictions, and secondly, you will not learn how to use AdWords!
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There is no denying that the Google AWords Fundamentals Exam and the additional exam you need to pass contain a wide range of definitions and concepts that need to be nailed down. The hardest part is just how much there is to know, and knowing where to focus your time.
Zach graduated from University of South Carolina with his bachelors in marketing in , but upon joining WordStream, Google AdWords was an entirely new world to him.
Nicole Nesbitt agreed with Zach. While Nicole is also a Customer Success Associate, she came aboard with a slightly higher level of knowledge since she had worked in a similar space. Her time in her previous role was more focused on other forms of digital advertising, but she still felt there was so much to learn. Take note: The questions on the Google AdWords exam are worded to trick you!
Well, Google likes to play hardball on their multiple choice questions by intentionally trying to make you second-guess yourself. Like Nicole, Julia came from a similar space, but still had a lot to learn upon joining the team. Zach often found himself debating between two answers. Nicole agreed as well.
It is a mark of distinction that lets people know they can trust an advertiser. But nailing the Google Ads certification exams is no easy task. They demand knowledge and practical experience in every aspect of digital advertising, including best practices for managing and optimizing Google Ads campaigns.
The Google Ads certification is a professional accreditation offered by Google. Those who receive it must demonstrate a high level of proficiency in their understanding of Google Ads. According to Google :. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
There are six assessments available, each with corresponding courses and study materials from Google. This assessment tests your ability to create an advertising strategy for the Google Display network, including using Google Display to generate brand awareness, increase customer retention, and reach new and existing customers. This test examines how well you can create Google Search campaigns and optimize them for conversions or other metrics based on your goals.
This assessment tests your ability to create and optimize video ad campaigns for YouTube and Google Video. This exam tests your knowledge of successful Google Shopping ad campaigns, including demonstrating skill with Showcase Shopping ads and Smart Shopping campaigns.
Once you pass your exam, your Google Ads Certification is valid for a full year. The Google Ads assessments drill down into specific areas of expertise, focusing on your ability to competently serve ads in the Google Search Network , the Google Merchant Center , and on YouTube , as well as target Display and Mobile ad campaigns.
Knowledge Check Assessment. Google Ads Search Assessment 1. Grow Your Business with Google Ads 15 m. Explore the Value of Google Search 32 m. Understand the Google Ads Auction 11 m. Deliver the Right Message with Text Ads 9 m. Increase Efficiency with Automated Bidding 12 m. Reach Valued Customers with Search Audiences 21 m. This question is one of the things that come to mind when discussing Google AdWords certification.
Will a certification make any difference? How will it help my digital marketing career? This article aims to provide beginners with useful information on everything that they need to know about Google AdWords Certification.
In general, certifications are given by a body to deserving individuals who have proven their knowledge and expertise in a system or solution. Certifying individuals is a way of setting a bar and creating a standard of identifying who can be classified as experts in their field.
Google first started with Google Advertising Professionals. It was changed to Google AdWords Certification in after they made changes to the program. In , the program was changed to Google AdWords Partners. Any individual or agency can sign up for the Google AdWords Partners program. Fundamental Exam — This covers Google AdWords basics including management and optimization of campaigns.
The following exams focus on testing your knowledge on creating, managing, measuring, and optimizing specific advertising campaigns:.
All exams are available for free. Once you pass the exams, you will get a printable certificate from your page on your Partners account. Certificates are valid up to 12 months after passing the exam.
To stay certified, you must have two exams valid at any time 1 fundamental and 1 advanced. You can view your certificates and their corresponding validity on the My Profile page of your Google Partners account. Individuals get certified while agencies can apply for a badge. Here are the criteria for agencies that want to qualify as a Google Partner :.
First, it adds to your credibility as a digital marketer. You can include the link to your Google Partners profile as proof of your certification. If you are employed in an agency, your clients will see the benefits of working with a Google Partner agency.
These include having first-hand access to Beta features, a quick line to Google Support, and having the assurance that the agency they hired is using all the Google AdWords best practices in the industry.
Partners are featured in the Google Partners listings site. Each one has its own distinct icon. Agencies can leverage on their badge and specializations when bidding and winning a new client. This will instantly give them an edge over their competitors since this means that the people working in the agency are highly capable of running AdWords.
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