Word travelled fast. This was the beginning of Zumba. From that start Beto eventually went on to launch his business Zumba Fitness. Today the Miami-based company is a household name with a reported 15 million people across countries attending Zumba exercise classes every week.
It is a far cry from his impoverished childhood. Born and raised in Cali, he started working when he was 14 to help his single mother. One year later she moved to the US on her own to start a new life. She emigrated after she was struck and injured by a stray bullet, and Beto wouldn't see her again for 10 years. Initially he did a wide range of jobs; packing groceries, construction work, selling ice cream and working in a coffee shop.
Yet his love was always music and dancing, and he became an aerobics teacher. As Beto's classes grew in popularity he moved to the Colombian capital Bogota, and further grew his following over the next 13 years. He was even hired by Colombian pop star Shakira to choreograph the dance moves for some of her songs. The name Zumba didn't exist at the time though, as he instead called his classes "rumba", meaning party. Although Beto had made a success of his life in Colombia, he wanted to live the "American dream".
So in he moved - illegally - to Miami. He said that the beginning of his life in the US wasn't easy because he didn't speak enough English and didn't bring enough money with him. Matters improved though as soon as he started teaching his Latin music-fuelled exercise classes. Rent or buy suitable commercial space and launch your own Zumba fitness class. Advertise your class schedule through social media platforms such as Facebook and LinkedIn as well as through traditional mediums including radio, television, newspaper and direct mail.
You can also offer private instruction as well as in-home Zumba parties that will introduce newcomers to the fitness concept. Sell your services as a Zumba instructor to gyms and fitness centers that have aerobics rooms.
You might be able to negotiate a flat rate fee per class, an hourly instructor rate or a commission based on the number of students your class attracts. Attempt to negotiate a contract for a certain number of classes or collect a fee from students that you split with the facility. Many community recreation centers and YMCA locations offer a range of fitness classes where you can sell your services as a Zumba instructor.
Sell Zumba to the physical education department of area schools. Pitch Zumba's aquatics program, called Aqua Zumba, to indoor and outdoor aquatic centers, swimming pools, and rehabilitation centers that focus on water therapy. Aqua Zumba is a water-based exercise program. Zumba has a dance fitness program aimed at kids ages 4 to 12 called Zumbatomic. Log out. US Markets Loading H M S In the news.
Vivian Giang. It all started when an aerobics instructor forgot his music at home In , soon-to-be Zumba founder Alberto Perlman heard about Beto's classes from his mother. After his visit to the class, year-old Perlman was convinced he needed to "take this to more people.
The founders knew Zumba was going to be big when they kept getting phone calls in the middle of the night. Perlman, Aghion and Perez decided to turn every instructor into an entrepreneur.
Zumba is different than any other fitness program because most people don't take it for the fitness benefits. Zumba clothing has become a statement that says "I don't have to hide like everyone else. The founders believe there's a big business in music. Zumba is trying to win over kids as well. For a long time, big chains didn't want Zumba classes in their gyms, but now they're all contacting Perlman. Perlman expects Zumba to reach 25 million students within the next few years.
Now see how Chobani did it:. Loading Something is loading.
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